Genesis Shocks is Located in historic Roswell, Georgia just 30 miles north of Atlanta. Established in March of 2006 Genesis Shocks is a new company although the founders of Genesis are anything but NEW to the shock absorber industry with over 60 years experience between them in the shock absorbers and the racing industry. At Genesis, quality, service and consistency come in first so you can too.

Mike Farr

Mike Farr is a former dirt track and drag racer who spent numerous years working in the automotive field. He then went on to spend 27 years in the racing shock business including stints with Carrera Shocks and Pro Shocks. Farr has also worked in the racing fuel business. Additionally, Farr has worked extensively in short track marketing, sponsor activation, public relations and promotions and has been featured in national publications Speedway Illustrated, Stock Car Racing, Trackside, Area Auto Racing News and others. He has been honored with awards from the STARS and All Star Circuit of Champions series, among others. He is also a nominee for consideration in the National Dirt Late Model Hall of Fame. Farr’s shock customers over the years have won the sports biggest races including the World 100, The Dream, Dirt Track World Championship, Chili Bowl, Knoxville Nationals, Super DIRT Week and many others. He also served as a suspension consultant and crewed on Bobby Allison's Daytona 500 and Goody’s 300 winning Winston Cup Team in 1987 Farr’s nearly 40 years of motorsports participation and expertise in shock design and development brings a substantial impact to Genesis Shocks and Genesis Racing Shocks.

Mike Lutz

Mike Lutz, after graduating from Georgia Tech, spent seven years as an officer in the Army, serving with distinction in Korea and the U.S. Military Academy at West Point.  Transitioning into the civilian world, he joined Monroe Shocks as a Technical Sales Representative and was recognized as the Outstanding District Salesman.  He then owned and operated a NAPA jobbing operation and after a few years joined Carrera Shocks, moving into manufacturing. In his over twenty years with Carrera he was the Vice-President and General Manager and later Vice-President for Engineering.  In these positions Mike made major design innovations for many Carrera products.  Fully understanding computerized management systems and CNC machining issues as well as modern production and quality programs, he helped steer the core of the business forward.  He has over thirty years of automotive and shock absorber experience and is an expert in cutting edge manufacturing technology and management techniques.  There are only a handful of people worldwide that have Mike’s technical understanding of shock absorbers with the ability to translate that understanding into cutting edge products.

Genesis Shocks

5020 Old Ellis Point - Suite 200

Roswell, Georgia  30076

678-659-9454

Fax 678-659-9457

e - mail - Genesisinfo@Genesisshocks.com

Copyrighted © March 2006 - 2012