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Atlanta, GA --- The
successful upstart company, Genesis Racing Shocks based near Atlanta, GA,
on the eve of their first anniversary, has announced a new marketing
agreement with the Mid Atlantic Championship Series (MACS) for 2007. The
marketing partnership was so successful in 2006 that Genesis Racing Shocks
management has inked a new agreement for the second consecutive season.
Genesis Racing Shocks was founded on March 1, 2006 by Mike Farr and Mike
Lutz, two long-time industry mainstays with decades of combined experience
in shock absorber design, engineering and manufacturing and since then
have made a big impact on the short track racing industry.
“I have supported the Geesey's since the series started,” stated Mike
Farr. “From a business view point you get more for your money with this
series. They just do everything they can for you, from promoting your
product to running a fair non-bias series.”
“MACS appeals to us for their marketing and their philosophy of supporting
the racers in that area, after all their based out of the same area I'm
from originally. The MACS series gets drivers from all over the area, and
the country for that matter, and they put on one of the best shows out
there. They are a fair, non-biased and a very open minded group.”
The MACS series have welcomed Genesis Racing Shocks with open arms. “It is
great to have Genesis Shocks back with us for 2007,” commented Jeff
Geesey, Race Coordinator and P.R. Director for MACS. “The Mike's, Farr and
Lutz, bring so much to the industry not only with their product but their
collective wealth of knowledge, expertise, and experience. We are
certainly gratified to have them back as a significant contributor to the
Series and it drivers.”
“I think their support of us speaks volumes. Not only to their commitment
to the MACS Series drivers but our vision, direction and dedication to the
sport. I believe our ethics and the way we conduct our business
relationships helps to foster this level of trust and respect.”
“We are beginning our second decade this year (2007) and we still believe
in providing the fans, drivers, sponsors, and media which is a good quick
show, with a robust, competitive field of cars, at a reasonable prices
having real entertainment value.”
The initial arrangement for the 2007 season finds Genesis Shocks
sponsoring a $200.00 gift certificate for a quick time award at five
selected MACS events as well as $2,000.00 worth of gift certificates for
distribution at the banquet in January of 2008.
As the 2007 season approaches Farr and Lutz can look back on their
inaugural season with some sense of pride. “We ended up with 10
championships and almost 100 win's in our first nine months of serving the
best racers out there,” said Farr. “And there's some BIG NAMES coming out
with Genesis in 2007 so the future looks pretty bright.”
The new manufacturing facility and corporate office for Genesis Shocks and
their new Genesis Racing Shocks line of upscale, high tech shock absorbers
is located at: Genesis Shocks, 5020 Old Ellis Point Suite 200, Roswell,
GA. 30076. Telephone: 678-659-9454. Fax: 678-659-9457.
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