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Smithville, OH --- The Dirt Nation™ presented by
Lucas Oil radio show has signed on a new associate sponsor for the show as
the popular national radio program begins to expand it's marketing
opportunities for businesses to participate with the show. The new Genesis
Racing Shocks company that recently debuted with two long time and highly
respected industry veterans is now a marketing partner with the show. Dirt
Nation™ presented by Lucas Oil airs every Monday evening from 8:00 - 10:00
PM EST at: www.racetalklive.com and is produced and hosted by Dave Seay
and Doc Lehman.
"Lately Doc and I have been working on implementing some format changes
and adding some unique and fun segments to the show that will be debuting
over the coming weeks starting in April," explained Seay. "We're opening
these new segments and features up to marketing partners and we're just
now marketing these concepts. We were thrilled when Genesis Racing Shocks
jumped on board."
"We've been getting huge numbers and the show is the perfect marketing
tool to reach our audience that spans folks interested in dirt Late Model,
Sprint Car and Modified racing, as well as other forms of dirt racing. I'm
convinced the show will help make an impact on Genesis' bottom line."
Genesis Racing Shocks, founded by industry stalwarts Mike Farr and Mike
Lutz, debuted on March 1 and have corporate and manufacturing headquarters
based in Roswell, GA. Farr and Lutz are two long-time industry mainstays
with decades of combined experience in shock absorber design, engineering
and manufacturing.
"When we first heard about the advertising plans Doc and Dave are coming
up with to tie-in to Dirt Nation™ it was basically a no-brainer for us to
advertise with the show," stated Mike Farr. "We need to get the word out
about Genesis, especially since it's new, and I can't think of a better or
more economical way than with Dirt Nation™. Not only do they have
thousands of race fans and industry people who listen every week, they
have big numbers with drivers across the country as well. Those drivers
are the ones we need to reach and we feel Dirt Nation™ will help us
achieve that."
To be marketed under the product name of Genesis Racing Shocks, the
company has committed to offering key innovations and designs in shocks
used for competition in dirt and asphalt racing. Genesis Racing Shocks
will offer a variety of shocks to meet all needs including non-adjustable
and double adjustable mono-tube gas shocks, with and without a reservoir,
triple adjustable shocks and others. Genesis Racing Shocks personnel will
also be at race tracks servicing their products and will also make
available technology information and data.
"Genesis Racing Shocks will be our presenting sponsor for our Dirt Nation™
'Genesis Racing Shocks Website of the Week'," explained Lehman. "Each week
the show will spotlight a unique website related to dirt racing. It's fun,
it's informative for the listeners, and if we can help steer new visitors
to quality websites so much the better. We have some other things coming
to the show soon and we're inviting dirt racing businesses of quality to
join us in advertising their services, products and entertainment."
The new manufacturing facility and corporate office for Genesis Shocks and
their new Genesis Racing Shocks line of upscale, high tech shock absorbers
is located at: Genesis Shocks, 5020 Old Ellis Point Suite 200, Roswell,
GA. 30076. Telephone: 678-659-9454. Fax: 678-659-9457. A new website for
Genesis Shocks is located at: www.Genesisshocks.com
Dirt Nation™ presented by Lucas Oil is hosted each Monday evening by Dave
Seay and Doc Lehman and airs from 8:00 - 10:00 PM EST and can be accessed
over the internet at: www.racetalklive.com Dirt Nation™ presented by Lucas
Oil is co-sponsored by Virginia Motor Speedway, Dirt America Online,
Slavic Custom Shirts, JD3Graphics and Genesis Racing Shocks.
Each show is also archived ‘On Demand’ so listeners can tune in at their
convenience. For show info visit: www.dirtnation.net
Listeners can participate on the Monday shows by calling 877-899-7223 or
by instant messenger at racetalklive at any of the following instant
messenger services online: AIM, MSN or yahoo or dirtnationradio on Yahoo.
You can also e-mail Dirt Nation™ at and submit your track/tour/team
results and news to DocLehman@sssnet.com and/or dave@vamotorspeedway.com
Dirt Nation™ presented by Lucas Oil can also be heard on its host radio
station, WLRT FOX 1490 AM in Hampton, VA.
For additional information on DIRT NATION™ presented by Lucas Oil contact
Dave Seay and Doc Lehman at: dave@vamotorspeedway.com and DocLehman@sssnet.com
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