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The dawning of a new motorsports manufacturing
entity debuted on Wednesday, March 1, as Genesis Racing Shocks. Genesis is
a new shock absorber manufacturing company with its manufacturing and
corporate headquarters based in Roswell, GA. This new venture was founded
by it principals Mike Farr and Mike Lutz; two long-time industry magnets
with decades of combined experience in shock design, engineering and
manufacturing.
“Five days after entering the market, Genesis was added as the latest
marketing partner of the MACS Series”, stated Andy Geesey, Series
President. “Mike Farr has always been supportive of the series and its
efforts and we welcome him, along with Mike Lutz and Genesis Shocks into
the MACS fold” concluded Geesey.
Genesis Racing Shocks is committed to offering key innovations and designs
in shocks used for competition in both dirt and asphalt racing. Genesis
offers a variety of shocks including non-adjustable and double adjustable
mono-tube gas shocks, with and without a reservoir, triple adjustable
shocks as well as a litany of others. A key ingredient to the Genesis’
marketing plan is superior service with personnel at the race tracks
servicing their products as well as sharing all available technology
information and data.
”We are pleased to announce that Genesis is providing five $200 Gift
Certificates to the fast qualifiers for Portsmouth Raceway Park (OH) July
2; Virginia Motor Speedway (VA), August 19; Portsmouth (OH) September 3;
Hagerstown (MD) Hub-City 150, September 22-23; Challenger Raceway (PA)
Fall Fest, October 14-15”, commented Jeff Geesey, Series PR director.
“Additionally, they (Genesis) will be providing the 2006 MACS champion
with a complete set of shocks valued at $2,600”, concluded Geesey.
Farr and Lutz are certainly not strangers to the shock absorber business.
Their combined experience spans over five decades. “I’m excited to be back
in the shock and suspension business, although I never really got out of
it,” stated Mike Farr. “Racers still called me for advice even though I
wasn't working for a shock company the past couple years”. Farr continued,
“Our immediate goal is to make a high quality product that race teams are
confident with and can afford. Hand-in-hand with that goal is to provide
support and service to the teams creating winning combinations just like I
always have.”
Farr, a former racer himself, has spent 21 years working in the racing
shock business including stints with both Carrera and Pro Shocks. Over the
years, Farr’s loyal customers have won some of the sports biggest, and
most prestigious events including the World 100, Dirt Track World
Championship, and too many others to name. His expertise in shock design
and development provides a substantial, positive impact to Genesis’
customers.
Lutz, the other half of this entrepreneurial pair cited, “We are going to
design and build shock absorbers that drivers can use with confidence
without guessing or having to dyno everything to confirm the
manufacturer’s specs. We feel like we can satisfy their needs with easy to
understand and usable products that are do able on a budget. Our mission
is to provide quality products that work for every customer. As far as
we’re concerned, quality and consistency comes in first”, concluded Lutz.
Lutz’s successful career in the shock absorber business began with Monroe
Shocks and eventually migrated to a long stint with Carrera. He has
contributed innovations in the design and construction of racing shocks
that have appeared in nearly all of the major racing events on both dirt
and asphalt. Lutz’ expertise as an industry leader in engineering
innovations brings a wealth of value to Genesis.
Additionally, Genesis has taken on an international flavor as they have
contracted with Berthold Usinage, Inc., of Montreal, Canada for
specialized machine work to aid in the developmental process of new and
innovative product lines.
To become more familiar with Genesis Racing Shocks and view their new
manufacturing facility as well as corporate office featuring upscale, high
tech shock absorbers go to www.genesisshocks.com. They’re located at 5020
Old Ellis Point Suite 200, Roswell, GA. 30076. They can be reached by
phone at 678-659-9454 or by Fax 678-659-9457. Their e-mail address is
info@Genesisshocks.com.
Thanks for your continued support and cooperation.
Andy Geesey President 724.397.9126
Matt Geesey Vice President 724.465.4282
Jeff Geesey Secretary/Treasurer 724.465.2222
FAX 724.397.9128
Email macs1@verizon.net
Website http://www.macsracing.com
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