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Atlanta, GA --- The
success story of the year in dirt track racing manufacturing, Genesis
Racing Shocks, will be on hand in force with a huge display at the
upcoming Motorsports 2007 presented by VP Racing Fuels show in Atlantic
City, NJ where co-founder of Genesis Racing Shocks Mike Farr will conduct
a special seminar.
Genesis Racing Shocks was founded on March 1, 2006 by Mike Farr and Mike
Lutz, two long-time industry mainstays with decades of combined experience
in shock absorber design, engineering and manufacturing and since then
have made a big impact on the short track racing industry.
The 22nd edition of the Motorsports Expo is set for January 12-14 at the
plush Atlantic City Convention Center. Motorsports 2007 moves to the
Atlantic City Convention Center after a successful 12-year run at the Fort
Washington (Pa.) Expo Center. Motorsports 2007 will occupy nearly 300,000
sq. ft. of the A.C. Convention Center.
“The Motorsports show has always been a good show for meeting new
customers and dealers,” stated Farr. “Although you have to work at it
differently than other trade shows the true diehard racers do attend it in
droves. There are a lot of race fans there but there's one hell of a lot
of racers there as well, you just have to work harder at this show to get
the results but if worked right the results will show up.”
Farr will also conduct a special seminar at the Motorsports 2007 presented
by VP Racing Fuels, ‘Shock Absorber Choices’, on Friday January 12 from
4:15 – 5:15 PM in Room Two. The seminar is free to the racing community.
“Well, I'm not quite sure how this will end up, the seminars will start
out in one direction and usually end up completely in another some how
(laughs)!” offered Farr. “But we’re looking forward to it and we hope the
racers are, too.”
At the Genesis racing Shocks display you will be able to speak with
company representatives as well as check out dirt Late Model star Chub
Frank’s new Rocket Chassis #1* along with it’s new color scheme in
addition to others. “We would like to thank Robbie Blair, Ritchie Pratt,
Doug Drown, Jeff Heotzler and the entire staff and crew from The
Motorsports 2007 show for their help,” commented Farr. “We also have to
extend a big thanks to John Farr Lighting and all the effort an work they
are putting into our display.”
As the 2007 season approaches Farr and Lutz can look back on their
inaugural season with some sense of pride. “We ended up with 10
championships and almost 100 win's in our first nine months of serving the
best racers out there,” said Farr. “And there's some BIG NAMES coming out
with Genesis in 2007 so the future looks pretty bright.”
The new manufacturing facility and corporate office for Genesis Shocks and
their new Genesis Racing Shocks line of upscale, high tech shock absorbers
is located at: Genesis Shocks, 5020 Old Ellis Point Suite 200, Roswell,
GA. 30076. Telephone: 678-659-9454. Fax: 678-659-9457.
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